That's Cat For
Feline FairyTail Campaign

When cats find their forever homes it truly is happily ever after. Whether they were rescued from fires, the streets or surrendered, we want those who finally found their Purrince Charming or Purrfect Princess to tell their adoption stories. Did a particularly wild-looking beast catch their eye? Or did their royal kitty actually rescue them? 

This campaign for That's Cat For, captures those magical moments by connecting them to beloved and well-known fairy tales.

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The goal of this purrrticular campaign was to encourage the audience to share their stories, provide adoption info and tips, and create opportunities for Royal Canin shelter partners. Digital advertising, along with paid and organic social drove traffic to a campaign landing page for contest entry, interactive quizzes, and additional tips.

As a Cat Healthy initiative, That's Cat For seeks to educate their cat parent audience. Animal shelters, breeders, and veterinarians are often cat owners' first connection to Cat Healthy. As a  source of tools for newly adopted cats like checklists, infographics, pet parents can get answers to common questions and learn about proper care.

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