Music and leather come together to offer a unique ergonomic product in the form of Stinger Straps. On the cusp of launching a line of premium handmade guitar straps, Stinger supplied a rough hand-drawn sketch that needed to be refined and become a brand.

 

With unique technical requirements like foil stamping on leather, this visual identity had to work across a versatile set of mediums. Leveraging digital and social platforms are just as essential to the brand as are its handmade origins. Stinger Straps were equipped with a full set of variations to cover everything from embossing to Instagram.