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Grain Gallery
Alberta Wheat and Alberta Barley wanted to streamline traffic through their booth more efficiently during popular events like Aggie Days and the Calgary Stampede. Ideally, the updated booth would also teach kids more about where wheat and barley come from and how it gets to their dinner table.
An augmented reality ap was created in collaboration with Mammoth XR to bring Wally Wheat and Betty Barley to life. Wally and Betty walk through three stages each, and enlist the interactive help of kids to harvest grains, mill wheat, feed barley to cows and make a pizza. Since kids love to repeat experiences over and over again, a takeaway was also developed so they can take the experience home.
2020 Non-Traditional
Grain Gallery AR
Concepting
Storyboards
Character Development
Art Direction (Booth, AR, Landing Page)
Digital Asset Management
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