Alberta Beef Produced asked WS to create a new print magazine. In order to stay relevant, The organization was challenged to take an omnichannel approach to their content.

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Beef might be one of Alberta's oldest industries, but producers aren't old school. They are business people, they are modern, and they are definitely digital. Leveraging analytics from the Alberta Beef Producers main website, the data said producers were hungry for more. 

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An information hub with a modern look was created featuring real-time market information, business & technology news, inspiration pieces, and updates about everything the producer association is doing on behalf of their members. The corresponding app puts all this in the palms of the producer's hands with the ability to tailor the content to their specific taste.

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To help transition more traditional producers, the ABP magazine makes Alberta beef the hero and prompts members to check out the online content. They can discover the latest in beef news is available anytime from anywhere.