A LITTLE ABOUT ME
What Bri does best
Variety within unity. While consistency in a brand is important to build a strong base, in today's fast-paced digital environments, it's important to selectively leverage variance to stand-out, connect and engage. Finding that balance is my sweet spot.
What makes me a unique find is my ability to flex between creativity and analytics. Creative has to stand out to get attention and it has to perform. I'll happily dig deep into research to offer well-tailored creative, then just as enthusiastically, tear into the analytics to keep optimizing performance. I also have plenty of talent with classical rendering - making me dangerous with photoshop and a good ol' paintbrush.
Guiding principles
Creativity comes from living life, not sitting in a chair.
Comfort zones are overrated.
A balance of form and function is beauty.
If process impedes progress, you're doing it wrong.
Don't helicopter a brand into boring.
Failure is an option when it leads to success.
Do your best, then push.
Ask questions. Listen well.